A new era..
Well, it certainly has been a while.... My apologies that I didn't follow through on the promise of a dissertation through the platform of blog, but by the time I would have written the first chapters, it would have been out of date already. In two years...there have been new social networks (Pinterest, Instagram, Google+ to name the biggies), controversy (Instagram, Google+, Facebook, Twitter), fallings out, the expansion of mobile, MySpace regeneration, and about a hundred Facebook layouts. Brands are adopting social media a lot differently too - it is no longer the thing they should be on to say they are 'hip' and 'with it', letting they unpaid intern who 'knows about this stuff' manage their pages; they have dedicated Community Managers who are passionate about the brands, who is in the know of the company and the brand to address any conversation that is happening on any social media platform. Since entering the world of social media on a profes