Instagram to Vine: Mine’s Bigger Than Yours
Last week, Facebook announced that there will be video capabilities on their owned platform Instagram. What were the first impressions of the announcement? When Twitter launched Vine, there was a bit of a murmur amongst the creative users of social media as their juices flowed and original content starting coming in from everywhere. There was also a little bit of a controversy to do with Porn films, but any news is good for a brand right? It is grown in popularity amongst brands and users alike. I tend to not have that much creativity in me, so my Vine feed consists of running clips. The idea was a good one – the sort that works with social networks; simple, short and able to integrate with other platforms; very similar assets that Instagram had when they launched. So what have Facebook done? Well they’ve decided to jump on the video sharing wagon – the idea is very similar to Vine – a short loop that is shareable on other platforms only you have 15 seconds to play wi