Jess' Social Media

Pebble have done it again... A few months ago, I had a little rant at the Pebble folk for their lack of consideration when it comes to designing a smartwatch with ladies in mind. Their Pebble Steel wouldn’t look out of place in GQ magazine, clearly outlining their target market as a guy. Well, they seemed to have listened – I have noticed a few Facebook ads launching the all new colour range of the Mark 1 Pebble model. There’s PINK! BLUE! GREEN! It’s like an iPhone 5C on my wrist! The thing with these ads though is that they are clearly targeted at females…and really, REALLY badly… Now, ladies, I don’t know about you, but I often get ‘fed up’ with trying to find my smartphone in my handbag…it is always buried under all the money, make-up and tampons that we ALL keep in our massive purses. Wow! Pebble have a Barbie pink watch gizmo that means we will never miss a phone call or tweet from each other where we talk about going shopping, Ryan Gosling, and shoes!  

Oh, you know, just starting my own business... So today I realised it has been a while since my last blog post. I normally would do a bit of research into my next topic before writing, but today is different. For my life has changed dramatically in the last 8 months! A month ago, I left my awesome job at AMS Media Group , moved over 300 miles to the greatest city in the world: Newcastle Upon Tyne, where my fiancé and I have deep roots. When I couldn't find that 'perfect' job, I thought, why not do it yourself? SO...I am now the proud Director of Captivation Media Ltd ! It's been hard work, the set up process is a complicated one that is still not finished - I may be a good marketer for other brands, but I struggle to sell myself (not like that...) But on the whole, this is the most fun that I've had in a long, long time! I have some great allies in GNT Media who let me have a desk in their office and use their bandwidth; I have a super supportive fam