The Battle of the Networks
With The Battle of the Networks commencing as each one grows in numbers and egos – what is happening in each corner and how can brands avoid feeling like children of divorce? In the Blue Corner…Facebook The Big Daddy of the networks is soon to have a mutiny on their hands. Facebook’s stance is to improve their mobile offering and ensure they are generating income on that level. Quite a challenge, especially as they continue their development of feed algorithms. Apparently, the complex algorithm that decides whether a brand’s posts are newsfeed worthy is causing quite a bit of controversy in confliction with the Facebook promoted post. A sneaky way for Facebook to make money from promoted posts? Graph Search is also upping the ante in the game with The Big Boys as it will be using a similar template to Google in ranking pages on Facebook through engagement, popularity and whether your friends like it. A great blend of search and the Facebook USP. An additional hit in Go