Look, can’t you see? Music and Social Media just DON’T WORK!
Look, can’t you see? Music and Social Media just DON’T WORK! Three years ago, I wrote a Master’s dissertation on Social Media and Music Marketing; this discussed how independent musicians promoted themselves through social media. I truly believed (and still do) that musicians have a strong presence and advantage in social networks and it is a platform that works wonders for musicians and fans to connect and share. I provided examples of fans interacting with Jon Amor’s Facebook posts on a personal level; how Pete Wearn (my brother dearest) uses Last.fm to get his music out there. And still today, there is something speci al about following an artist you like on the networks as it brings a sense of immediacy and realism to the whole fandom. It may come as a surprise to you that I feel Twitter have made a bit of a boo boo this week by launching their #music application. #music compiles playlists for you based on who you are following on Twitter and new artists that