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Showing posts from 2010

Stage 1: The context of social networking and its relevance with musicians

I've tried to keep this short - I'm sorry, it's not!                         Social networks are BIG (if you hadn't noticed). Facebook has over 500 million members - that is nearly 15% of the world's population (Google Public Data, Jess' calculations). 90% of Britain is online; news sites all over the web (BBC, Guardian, Times) have social networking areas, reporting specifically about the influence and happenings in the social networking world.  News Media Social networking            Though there are few theorists on the subject, social networking is providing a lot of reading matter with ‘how to’ books. The few theorists on social media, generally appreciate that social networking is the result of the Web 2.0 phenomenon – which is often seen as outdated now.          The term Web 2.0 emerged in the mid 2000s as the web saw an increase of forums and file sharing sites, a contrast to the hands off world wide web of the 90s. There was a general view that

An introduction

An introduction to my 'professional' blog. Due to the length of my Masters dissertation which is long and complicated enough to go grey after reading only half of it, I have decided to break my theories and research down into blogs.  I could try to write it up and have it published in an academic journal, but from the eyes of Charles Leadbeater , it would be almost hypocritical of me to do that, seeing as I am writing about a completely free marketing tool - social media. So why not share my ideas in the form I'm writing about? So let me introduce myself: I have just completed a Masters in Cultural Management where I specialised in Social Networking, Music Marketing and Promotion (dissertation title). I am currently living in Wiltshire, after spending five years in the wonderful city of Newcastle. I have lived in Atlanta, Georgia for a year and would love to go back to The States at some point, but for now I'm in the UK.  Right now? I'm looking for jobs in the