Jess' Social Media

With The Battle of the Networks commencing as each one grows in numbers and egos – what is happening in each corner and how can brands avoid feeling like children of divorce? In the Blue Corner…Facebook The Big Daddy of the networks is soon to have a mutiny on their hands. Facebook’s stance is to improve their mobile offering and ensure they are generating income on that level. Quite a challenge, especially as they continue their development of feed algorithms. Apparently, the complex algorithm that decides whether a brand’s posts are newsfeed worthy is causing quite a bit of controversy in confliction with the Facebook promoted post. A sneaky way for Facebook to make money from promoted posts? Graph Search is also upping the ante in the game with The Big Boys as it will be using a similar template to Google in ranking pages on Facebook through engagement, popularity and whether your friends like it. A great blend of search and the Facebook USP. An additional hit in Go...

Well, it certainly has been a while.... My apologies that I didn't follow through on the promise of a dissertation through the platform of blog, but by the time I would have written the first chapters, it would have been out of date already. In two years...there have been new social networks (Pinterest, Instagram, Google+ to name the biggies), controversy (Instagram, Google+, Facebook, Twitter), fallings out, the expansion of mobile, MySpace regeneration, and about a hundred Facebook layouts. Brands are adopting social media a lot differently too - it is no longer the thing they should be on to say they are 'hip' and 'with it', letting they unpaid intern who 'knows about this stuff' manage their pages; they have dedicated Community Managers who are passionate about the brands, who is in the know of the company and the brand to address any conversation that is happening on any social media platform. Since entering the world of social media on a profes...

I've tried to keep this short - I'm sorry, it's not!                         Social networks are BIG (if you hadn't noticed). Facebook has over 500 million members - that is nearly 15% of the world's population (Google Public Data, Jess' calculations). 90% of Britain is online; news sites all over the web (BBC, Guardian, Times) have social networking areas, reporting specifically about the influence and happenings in the social networking world.  News Media Social networking            Though there are few theorists on the subject, social networking is providing a lot of reading matter with ‘how to’ books. The few theorists on social media, generally appreciate that social networking is the result of the Web 2.0 phenomenon – which is often seen as outdated now.          The term Web 2.0 emerged in the mid 2000s as the web saw an increase of forums and...

An introduction to my 'professional' blog. Due to the length of my Masters dissertation which is long and complicated enough to go grey after reading only half of it, I have decided to break my theories and research down into blogs.  I could try to write it up and have it published in an academic journal, but from the eyes of Charles Leadbeater , it would be almost hypocritical of me to do that, seeing as I am writing about a completely free marketing tool - social media. So why not share my ideas in the form I'm writing about? So let me introduce myself: I have just completed a Masters in Cultural Management where I specialised in Social Networking, Music Marketing and Promotion (dissertation title). I am currently living in Wiltshire, after spending five years in the wonderful city of Newcastle. I have lived in Atlanta, Georgia for a year and would love to go back to The States at some point, but for now I'm in the UK.  Right now? I'm looking for jobs in the ...